Digital Analytics for Outbound and Inbound Marketing
What you’ll learn
- Explain the concepts and strategies of outbound (paid) and inbound (owned) marketing.
- Highlight and evaluate the importance of the metrics, marketers use to measure digital marketing performance.
- Manage and measure your firm’s digital marketing initiatives for outbound and inbound.
- Prepare leading metrics and KPIs for digital marketing analytics and link them to financial metrics of the firm.
Requirements
- This is an introductory course. No prior experience in digital marketing needed.
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